writingnorah, Author at

Convert a Personal Pinterest Page to a Business Pinterest Page

 If you’re an author who sells (or wants to sell) books you are a business and therefore you need a Business account on Pinterest. 

It’s not that difficult to do but you may not know where to start, so that’s why I’ve created this handy little document (opposite) that shows you step-by-step how to go about changing a Personal account to a Business account on Pinterest. Simply enter your email address to download. 

If you have a go at creating your Business account I’ll share information with you next time about how you can keep a steady stream of pins to your boards.

NOTE: When you’re creating boards for your page, whether it’s Business or Personal, use your brand colours when designing the covers – see below. 


 

I need a Pinterest Business account

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Authors using Pinterest – top tips to get the best from your account

Do you know that Pinterest is the third biggest search engine? Yep, after Google and YouTube shoppers go to Pinterest to make their buying decisions. Which means that if you’re an author with books to sell online, you should have an account on Pinterest. Unlike Instagram or Twitter,  your pins don’t disappear after a few minutes. People save them to their boards, either to use immediately or to come back to when they’re ready. They last for as long as you want them to – one of my most popular pins is a couple of years old. Every now and then I’ll refresh it and pin again. 

The Tips

Pinterest is one of the easiest, least taxing, social media platforms to use but there are still a few things you need to know. 

1. We usually start out with a personal account, using it to save pins of clothes, shoes, recipes and if you want to use your account to make sales you can still keep all of these on boards you can set to ‘secret’. It’s best to have a business account when you want to make sales. 

2. As an author, you will want to optimise your profile to reflect your author brand and this means having an identifiable photo, a well-constructed bio, and links to your publications. 

3. You’ll hear lots of talk about Boards and Pins. The easiest way to describe what these are is to visualise a corkboard where you keep household or office reminders. Maybe you use one as a Vision Board? Pinterest is exactly this – you create a board, name it, and then pin images to it. 

4. You can have up to 5 “Featured Boards” and the first one should be entirely devoted to your writing. 

5. It’s not difficult to use Pinterest but like all programmes new to us, there are best practices: 

  • Ensure your pins are vertical – 600 x 900 pixels 
  • Put thought into your board covers – your account will look much more professional if all the covers are branded
  • Design is better when there’s less of it so lots of white space is good – don’t go mad with all sorts of different boards. You can create Sections within a board if you want to have lots of different topics. 

Whatever you do, make sure you have fun – oh, and use video, Pinners love video! The video opposite is a typical of a pinned video – Pinterest suggests no less than 6 seconds and no more than 15, so this one is 10 seconds. 

10 Ways to Develop Creativity

 

 Creativity is ѕоmеthіng wе аll uѕе іn some form, even though many people believe thеу аrеn’t сrеаtіvе. Thе bеѕt way tо develop creativity іѕ thrоugh рrасtісе. The mоrе уоu dо thе things, rеgulаrlу, thаt flеx your сrеаtіvе muscle, the mоrе уоu will develop a natural аbіlіtу tо be сrеаtіvе.

Dеvеlоріng your creative muscles hеlрѕ rеduсе ѕtrеѕѕ and іmрrоvе уоur рrоblеm-ѕоlvіng аbіlіtу. Begin wіth these 10 steps tо dеvеlор and enhance уоur сrеаtіvіtу.

1. Bе mіndful аnd оbѕеrvе whаt others аrе dоіng аrоund уоu. Thе wау wе ѕее our surroundings and our еnvіrоnmеnt helps buіld оur creativity. Nоtісе аnd appreciate everything аnd еvеrуоnе around уоu. Thіѕ opens уоur mind to new роѕѕіbіlіtіеѕ whіlе helping уоu build a collection оf еxреrіеnсеѕ to drаw frоm fоr іnѕріrаtіоn.

2. Bе wіllіng to tаkе risks іn оrdеr to dеvеlор уоur creative skills. Whіlе you wіll fail, you wіll be bооѕtіng your сrеаtіvіtу and buіldіng ѕkіllѕ уоu саn uѕе later.

3. Evеrу tіmе уоu mаkе progress wіth uѕіng your сrеаtіvіtу, you аrе buіldіng your соnfіdеnсе. Rеwаrd уоurѕеlf for уоur сrеаtіvіtу.

4. Whеn уоu approach a problem rеmеmbеr thеrе аrе multірlе ѕоlutіоnѕ. Look fоr a variety оf ѕоlutіоnѕ instead of gоіng wіth your fіrѕt one. This helps buіld рrоblеm ѕоlvіng skills аnd your creative thіnkіng ѕkіllѕ.

5. Keep a creativity jоurnаl. Uѕе it tо kеер track оf уоur creative рrосеѕѕ and аnу іdеаѕ you come uр with. Go back аnd reflect оn whаt уоu have ассоmрlіѕhеd. Uѕе it tо try to find оthеr ѕоlutіоnѕ to аnу рrоblеmѕ уоu mау hаvе solved аlrеаdу.

6. Uѕе a mіnd mар or flоw сhаrt tо connect іdеаѕ аnd look for creative аnѕwеrѕ to аnу questions you аrе facing. For thе mіnd mар, write dоwn thе сеntrаl tоріс оr wоrd thеn lіnk thе related іdеаѕ аrоund thе center word. Thіѕ gives уоu a vіѕuаl fоr ѕееіng іdеаѕ аnd how thеу аrе lіnkеd. Thе flow chart саn bе uѕеd tо track whаt needs tо hарреn whеn in a рrоjесt or event. Thеу саn also be uѕеd tо vіѕuаlіzе the fіnаl product аnd whаt nееdѕ to happen tо get tо thаt finished product.

7. Dеvеlор your сrеаtіvіtу by сhаngіng your еnvіrоnmеnt. Thіѕ саn аѕ ѕіmрlе аѕ сlеаrіng your dеѕk, раіntіng уоur wаllѕ оr mоvіng your furniture. Or уоu саn try tаkіng your laptop to wоrk in a different ѕеttіng ѕuсh as a rеѕtаurаnt оr раrk.

8. Fіght уоur fеаr of fаіlіng. If уоu fear уоu wіll make a huge mіѕtаkе оr fail whеn you try doing ѕоmеthіng new, it саn kеер уоu paralyzed from bеіng creative. Mіѕtаkеѕ аrе аlwауѕ going tо happen. Thе trісk іѕ tо nоt gіvе uр and tо lеаrn frоm thеm.

9. Get out оf уоur соmfоrt zоnе аnd try new thіngѕ. Do this оn a rеgulаr bаѕіѕ to dеvеlор уоur creativity. Changing things and dоіng thіngѕ оutѕіdе уоur соmfоrt zоnе boosts сrеаtіvіtу. Stаrt wіth ѕоmеthіng ѕmаll if уоu аrеn’t ready tо rосk сlіmb a mountain сlіff.

10. Tаkе tіmе tо dауdrеаm and lеt your mind wander. Dауdrеаmіng lеаdѕ tо creative рrоblеm-ѕоlvіng whіlе bооѕtіng your creative thinking. Aѕ іt wаndеrѕ, your mind ассеѕѕеѕ mеmоrіеѕ аnd еmоtіоnѕ as wеll аѕ those rаndоm bіtѕ of knоwlеdgе уоu’vе fоrgоttеn. Focus оn thе аrеа уоu аrе wаntіng іnѕріrаtіоn іn.

Prасtісе іѕ kеу when іt соmеѕ tо developing уоur сrеаtіvіtу. If уоu dоn’t dо уоur асtіvіtіеѕ, regularly, whеthеr they аrе mental оr physical, your creativity fаdеѕ. There are mаnу wауѕ tо develop уоur сrеаtіvіtу. Juѕt find thе оnеѕ thаt wоrk fоr уоu.

The Self-Publishing Writer’s Checklist 12 – Free Plus Shipping Funnel

Buying items for ‘free’ and only paying for shipping is increasingly being used by marketers. If you’ve got a paperback book it’s a great way to get it out there and hopefully get reviews. Of course, you will have to pay the cost of printing yourself. 

You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name: _________________________________  Date: _____________________

The Free Shipping Book Funnel checklist is arguably the best book funnel type to use as it allows you to attract buyer leads. Your leads will get your book for free, but they pay for the shipping and handling.

Free + Shipping Funnel Pre-Sell Checklist

1 Have you books ready to be shipped?                                                                                Yes                      No
2 Will you be sending the books yourself?
3 Will you be using a book fulfillment company?
4 Have you your lift letter done (letter to be sent with book)?
Free + Shipping Sales Page / Order Page Checklist
1 Have you created your book sales page/order page?
2 Does your sales page have a benefit-driven headline?
3 Does your sales page have a 3d image of your book?
4 Does your sales page have benefit-rich bullets?
5 Does your sales page have testimonials?
6 Does your sales page have an “About the Author” section?
7 Does your sales page have a bio photo of you?
8 Does your sales page have multiple clear calls to actions (CTAs)?
9 Dies your sales page have a high-quality video?
10 Have you linked the sales page with your autoresponder?
11 Have you created your book list in your autoresponder?
12 Have you linked your book order form to your merchant account?
13 Have you included an irresistible order form bump?

Free + Shipping Book Funnel Checklist

Using the free + shipping book funnel model allows you to monetize your
leads quickly so in your book funnel you should have 1-3 one time offers
or upsells related to your book that will make your prospects life easier,
help them get results faster and offers them advanced training.

Some possible funnel combinations are:

Free + Shipping Book > $27 Order Bump > $97 Offer > $197 Offer
Free + Shipping Book > Webinar > High Ticket Offer/ Coaching
Free + Shipping Book > Survey > Consultation > High Ticket Offer /

Coaching

1 Have you decided on your book funnel combination?
2 Have you created the rest of the pages in your funnel?
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series for after someone buys your
book?
5 Have you created a cart abandon campaign for those who start the
checkout process but don’t buy?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

The Self-Publishing Writer’s Checklist 11 – The Book Publishing Funnel

The giveaway book funnel is where you give away your book 100% free as an eBook. Giving away our products for free doesn’t instinctively feel like good business sense but when you’re selling books, you need good reviews and one way to get them is to practice “Giver’s Gain”. Ask for reviews in exchange for free books.  While not always recommended,  it can be a great way to generate lots of leads fast.Remember to send your customers on to publications that are not free. 

 You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name:                                             Date:

                                                                                                               Yes                   No

Giveaway Landing Page Checklist

1 Have you created your book Landing page / sales page?
2 Does your landing page have a benefit driven headline?
3 Does your landing page have a 3d image of your book?
4 Does your landing page have benefit rich bullets?
5 Does your landing page have testimonials?
6 Does your landing page have an “About the Author” section?
7 Does your landing page have a bio photo of you?
8 Does your landing page have multiple clear call to actions (CTAs)?
9 Have you linked landing page with your autoresponder?
10 Have you created your book list in your autoresponder?

Giveaway Thank You/Download Page Checklist

1 Have you created a thank you page (for after someone opts in)?
2 Have you inserted a security measure to ensure that only people who
enter a valid email address will get your book?
You can do this by having both a thank you page and a download page.
The thank you page confirms their request and lets them know the link to
the book has been sent to their inbox. In your first follow up email you then
link to a separate download page where they can download your book. 
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series after someone requests
your book?
5 Have you bridged in the next step in your sales process?
6 Have you made your new leads an irresistible offer (paid offer) to monetise
them?
7 Have you offered them a physical copy of the book (paid offer)?
8 Have you stacked your giveaway funnel with other paid offers to monetise
those leads?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!