If you’re regularly posting to social media sites the idea of having to post to yet another could be what stops you making the most of Pinterest. However, it doesn’t have to be like that. Serious Pinners use Tailwind, a pin scheduler for both Pinterest and Instagram (separate subscriptions).
Firstly, with Pinterest, the slicker your photos look, the better they will perform. Instagram is where you can post your own images that may not have turned out quite right but on Pinterest, you need hiRes and interesting images relating to your product/s. Check out best practices for both platforms before posting.
SmartLoop your Pins
Apart from scheduling pins for a day/week/month ahead, Tailwind also has a nifty little feature whereby you can loop your images. For example, say one of your pins from last month or year performed extremely well, you can go add it to SmartLoop and it will be published again. You can add Pins straight from your boards so you never need to run out of material. The image opposite is my SmartLoop Schedule
Just make sure each image is linked back to a landing page or your shop or wherever you want people to go.
Each Board a Pin is set to Loop to counts as 1 Active SmartLoop Post regardless of how often it actually Pins each month*
The latest innovation from Tailwind (they innovate a lot) is called Tailwind Create. You set up your account with your brand colours, logo and fonts and every time you create a new Pin, your settings are automatically applied.
Join a Tribe
Another cool thing about this App is the Tribes function. You can find tribes in over 4,000 niches and of course, because Pinterest is full of curated content, you’ll be able to find lots of content to repin.
You can use Tailwind Tribes for free, even if you don’t have a paid account, and your free trial has ended. When you sign up for a Tailwind Free Trial, you get 100 free scheduling timeslots with NO time limit!
All of these are free to join, the monthly charges are low but not necessary to get you started.
Don’t forget – if you have a business you should have a business account. Check out my last post to see how you can convert your personal account to a business account.
“This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.”
Anything to help with scheduling is a huge win in my book! So if you have your pins scheduled with Tailwind, are they automatically posted for you on that schedule, or do you need to still go in & click on something each day?
It’s automated Sionna – check it once a week and if you’ve set up on SmartLoop you don’t have to do anything, except create pins when you have something to want to particularly add.
I’m currently in a love hate relationship with Pinterest because I’m having a hard time creating fresh pins everyday. I do have Tailwind, but I’ve never spent much time really experimenting with it, so your post came at the perfect time for me. In your experience, do you find that using Tailwind will increase traffic on Pinterest?
Hi Christine. This post on my virtual assistant website gives a better picture Christine. The screenshots demonstrate exactly what happens when you pin regularly and with Tailwind you can be posting to your account every day. I do post a video every now and then when I want to make an impact and also don’t forget you can grab lots of interesting pins from other Tailwind users when you join a Tribe.