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Authors using Pinterest – top tips to get the best from your account

Do you know that Pinterest is the third biggest search engine? Yep, after Google and YouTube shoppers go to Pinterest to make their buying decisions. Which means that if you’re an author with books to sell online, you should have an account on Pinterest. Unlike Instagram or Twitter,  your pins don’t disappear after a few minutes. People save them to their boards, either to use immediately or to come back to when they’re ready. They last for as long as you want them to – one of my most popular pins is a couple of years old. Every now and then I’ll refresh it and pin again. 

The Tips

Pinterest is one of the easiest, least taxing, social media platforms to use but there are still a few things you need to know. 

1. We usually start out with a personal account, using it to save pins of clothes, shoes, recipes and if you want to use your account to make sales you can still keep all of these on boards you can set to ‘secret’. It’s best to have a business account when you want to make sales. 

2. As an author, you will want to optimise your profile to reflect your author brand and this means having an identifiable photo, a well-constructed bio, and links to your publications. 

3. You’ll hear lots of talk about Boards and Pins. The easiest way to describe what these are is to visualise a corkboard where you keep household or office reminders. Maybe you use one as a Vision Board? Pinterest is exactly this – you create a board, name it, and then pin images to it. 

4. You can have up to 5 “Featured Boards” and the first one should be entirely devoted to your writing. 

5. It’s not difficult to use Pinterest but like all programmes new to us, there are best practices: 

  • Ensure your pins are vertical – 600 x 900 pixels 
  • Put thought into your board covers – your account will look much more professional if all the covers are branded
  • Design is better when there’s less of it so lots of white space is good – don’t go mad with all sorts of different boards. You can create Sections within a board if you want to have lots of different topics. 

Whatever you do, make sure you have fun – oh, and use video, Pinners love video! The video opposite is a typical of a pinned video – Pinterest suggests no less than 6 seconds and no more than 15, so this one is 10 seconds. 

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Gather Pinterest Followers in 5 Easy Steps

It’s relatively easy to gather followers on Pinterest, much easier than other social media platforms. 

1. Post Original Pins

The first step in gathering followers on Pinterest is to post original Pins. Now, this can get people in a tizzy. I didn’t understand what it meant when I started taking Pinterest seriously–I thought it meant that every Pin I created had to be designed by me. Not so. Original merely means you are not saving from another Pinner’s account.

Sharing from another website, a funny quote or meme, your own original images (high quality) and best of all, Infographics. In 2020, everyone devours bite-sized information and you can’t get better than an infographic.  See opposite!

2. Save Pins from Other Pinners

Don’t forget to follow the Pinner if you’re saving their stuff. You don’t have to, but 9 times out of 10, they will follow you back.

Change the description of the Pin, creating something unique to you. 

3. Use Keywords

Use the Search Bar to find out what other people are searching for and then use that information to inform your keyword selection. This will find people who are looking for what you’re putting out.

4. Connect to Your Other Social Media Accounts

Connect your Pinterest account to as many of your other social media accounts as you can. In that way, you can share your Pins and get more followers that way.

5. Make Your Website Pinterest-friendly

Make sure your website visitors can pin directly from your website by adding Follow and Share Pinterest buttons (and any other Social Media accounts you may have). I use BestWebSoft’s Pinterest plugin which is extremely simple to navigate.

Also, don’t forget to activate your Pinterest Conversion Tag if you have a Business Account (and if you haven’t, why not?). For this, you can use a plugin called Pctags – Pinterest Conversion Tags 

One last thing – Pinterest is unique in social media platforms in that you can almost instantly see results IF you put in the work. Like Jim Carey said when he wrote himself a $10m cheque – there was no point in writing it and then going off to eat ice cream 🙂

 

 

Pinterest for authors, Pinterest for Artists

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How to Schedule your Pins on Pinterest with Tailwind

If you want to check  out Tailwind I have a disclaimer – I love the App so much for my own use, I am an Affiliate for it which means I will make a commission at no extra cost to you should you click through and make a purchase.

  

If you’re regularly posting to social media sites the idea of having to post to yet another could be what stops you making the most of Pinterest. However, it doesn’t have to be like that. Serious Pinners use Tailwind, a pin scheduler for both Pinterest and Instagram (separate subscriptions).

Firstly, with Pinterest, the slicker your photos look, the better they will perform. Instagram is where you can post your own images that may not have turned out quite right but on Pinterest, you need hiRes and interesting images relating to your product/s.  Check out best practices for both platforms before posting. 

SmartLoop your Pins

Apart from scheduling pins for a day/week/month ahead, Tailwind also has a nifty little feature whereby you can loop your images. For example, say one of your pins from last month or year performed extremely well, you can go add it to SmartLoop and it will be published again. You can add Pins straight from your boards so you never need to run out of material.  The image opposite is my SmartLoop Schedule

Just make sure each image is linked back to a landing page or your shop or wherever you want people to go. 

Each Board a Pin is set to Loop to counts as 1 Active SmartLoop Post regardless of how often it actually Pins each month*

Tailwind Create

The latest innovation from Tailwind (they innovate a lot) is called Tailwind Create. You set up your account with your brand colours, logo and fonts and every time you create a new Pin, your settings are automatically applied. 

Join a Tribe

Another cool thing about this App is the Tribes function. You can find tribes in over 4,000 niches and of course, because Pinterest is full of curated content, you’ll be able to find lots of content to repin. 

You can use Tailwind Tribes for free, even if you don’t have a paid account, and your free trial has ended. When you sign up for a Tailwind Free Trial, you get 100 free scheduling timeslots with NO time limit! 

All of these are free to join, the monthly charges are low but not necessary to get you started.

 This is the pricing page

Don’t forget – if you have a business you should have a business account. Check out my last post to see how you can convert your personal account to a business account. 

*source Tailwind

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Convert a Personal Pinterest Page to a Business Pinterest Page

If you’re an author who sells (or wants to sell) books you are a business and therefore you need a Business account on Pinterest.

It’s not that difficult to do but you may not know where to start, so that’s why I’ve created a PDF that shows you step-by-step how to go about changing a Personal account to a Business account on Pinterest. Simply enter your email address opposite to download. 

If you have a go at creating your Business account I’ll share information with you next time about how you can keep a steady stream of pins to your boards.

NOTE: When you’re creating boards for your page, whether it’s Business or Personal, use your brand colours when designing the covers – see below (or visit my Pinterest page at https://www.pinterest.ie/norahdeay/_saved/) – more on this here

A Pinterest business page
Writers need a Pinterest Business account

Pinterest personal to business account

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10 Ways to Develop Creativity

 

 Creativity is ѕоmеthіng wе аll uѕе іn some form, even though many people believe thеу аrеn’t сrеаtіvе. Thе bеѕt way tо develop creativity іѕ thrоugh рrасtісе. The mоrе уоu dо thе things, rеgulаrlу, thаt flеx your сrеаtіvе muscle, the mоrе уоu will develop a natural аbіlіtу tо be сrеаtіvе.

Dеvеlоріng your creative muscles hеlрѕ rеduсе ѕtrеѕѕ and іmрrоvе уоur рrоblеm-ѕоlvіng аbіlіtу. Begin wіth these 10 steps tо dеvеlор and enhance уоur сrеаtіvіtу.

1. Bе mіndful аnd оbѕеrvе whаt others аrе dоіng аrоund уоu. Thе wау wе ѕее our surroundings and our еnvіrоnmеnt helps buіld оur creativity. Nоtісе аnd appreciate everything аnd еvеrуоnе around уоu. Thіѕ opens уоur mind to new роѕѕіbіlіtіеѕ whіlе helping уоu build a collection оf еxреrіеnсеѕ to drаw frоm fоr іnѕріrаtіоn.

2. Bе wіllіng to tаkе risks іn оrdеr to dеvеlор уоur creative skills. Whіlе you wіll fail, you wіll be bооѕtіng your сrеаtіvіtу and buіldіng ѕkіllѕ уоu саn uѕе later.

3. Evеrу tіmе уоu mаkе progress wіth uѕіng your сrеаtіvіtу, you аrе buіldіng your соnfіdеnсе. Rеwаrd уоurѕеlf for уоur сrеаtіvіtу.

4. Whеn уоu approach a problem rеmеmbеr thеrе аrе multірlе ѕоlutіоnѕ. Look fоr a variety оf ѕоlutіоnѕ instead of gоіng wіth your fіrѕt one. This helps buіld рrоblеm ѕоlvіng skills аnd your creative thіnkіng ѕkіllѕ.

5. Keep a creativity jоurnаl. Uѕе it tо kеер track оf уоur creative рrосеѕѕ and аnу іdеаѕ you come uр with. Go back аnd reflect оn whаt уоu have ассоmрlіѕhеd. Uѕе it tо try to find оthеr ѕоlutіоnѕ to аnу рrоblеmѕ уоu mау hаvе solved аlrеаdу.

6. Uѕе a mіnd mар or flоw сhаrt tо connect іdеаѕ аnd look for creative аnѕwеrѕ to аnу questions you аrе facing. For thе mіnd mар, write dоwn thе сеntrаl tоріс оr wоrd thеn lіnk thе related іdеаѕ аrоund thе center word. Thіѕ gives уоu a vіѕuаl fоr ѕееіng іdеаѕ аnd how thеу аrе lіnkеd. Thе flow chart саn bе uѕеd tо track whаt needs tо hарреn whеn in a рrоjесt or event. Thеу саn also be uѕеd tо vіѕuаlіzе the fіnаl product аnd whаt nееdѕ to happen tо get tо thаt finished product.

7. Dеvеlор your сrеаtіvіtу by сhаngіng your еnvіrоnmеnt. Thіѕ саn аѕ ѕіmрlе аѕ сlеаrіng your dеѕk, раіntіng уоur wаllѕ оr mоvіng your furniture. Or уоu саn try tаkіng your laptop to wоrk in a different ѕеttіng ѕuсh as a rеѕtаurаnt оr раrk.

8. Fіght уоur fеаr of fаіlіng. If уоu fear уоu wіll make a huge mіѕtаkе оr fail whеn you try doing ѕоmеthіng new, it саn kеер уоu paralyzed from bеіng creative. Mіѕtаkеѕ аrе аlwауѕ going tо happen. Thе trісk іѕ tо nоt gіvе uр and tо lеаrn frоm thеm.

9. Get out оf уоur соmfоrt zоnе аnd try new thіngѕ. Do this оn a rеgulаr bаѕіѕ to dеvеlор уоur creativity. Changing things and dоіng thіngѕ оutѕіdе уоur соmfоrt zоnе boosts сrеаtіvіtу. Stаrt wіth ѕоmеthіng ѕmаll if уоu аrеn’t ready tо rосk сlіmb a mountain сlіff.

10. Tаkе tіmе tо dауdrеаm and lеt your mind wander. Dауdrеаmіng lеаdѕ tо creative рrоblеm-ѕоlvіng whіlе bооѕtіng your creative thinking. Aѕ іt wаndеrѕ, your mind ассеѕѕеѕ mеmоrіеѕ аnd еmоtіоnѕ as wеll аѕ those rаndоm bіtѕ of knоwlеdgе уоu’vе fоrgоttеn. Focus оn thе аrеа уоu аrе wаntіng іnѕріrаtіоn іn.

Prасtісе іѕ kеу when іt соmеѕ tо developing уоur сrеаtіvіtу. If уоu dоn’t dо уоur асtіvіtіеѕ, regularly, whеthеr they аrе mental оr physical, your creativity fаdеѕ. There are mаnу wауѕ tо develop уоur сrеаtіvіtу. Juѕt find thе оnеѕ thаt wоrk fоr уоu.

The Self-Publishing Writer’s Checklist 12 – Free Plus Shipping Funnel

Buying items for ‘free’ and only paying for shipping is increasingly being used by marketers. If you’ve got a paperback book it’s a great way to get it out there and hopefully get reviews. Of course, you will have to pay the cost of printing yourself. 

You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name: _________________________________  Date: _____________________

The Free Shipping Book Funnel checklist is arguably the best book funnel type to use as it allows you to attract buyer leads. Your leads will get your book for free, but they pay for the shipping and handling.

Free + Shipping Funnel Pre-Sell Checklist

1 Have you books ready to be shipped?                                                                                Yes                      No
2 Will you be sending the books yourself?
3 Will you be using a book fulfillment company?
4 Have you your lift letter done (letter to be sent with book)?
Free + Shipping Sales Page / Order Page Checklist
1 Have you created your book sales page/order page?
2 Does your sales page have a benefit-driven headline?
3 Does your sales page have a 3d image of your book?
4 Does your sales page have benefit-rich bullets?
5 Does your sales page have testimonials?
6 Does your sales page have an “About the Author” section?
7 Does your sales page have a bio photo of you?
8 Does your sales page have multiple clear calls to actions (CTAs)?
9 Dies your sales page have a high-quality video?
10 Have you linked the sales page with your autoresponder?
11 Have you created your book list in your autoresponder?
12 Have you linked your book order form to your merchant account?
13 Have you included an irresistible order form bump?

Free + Shipping Book Funnel Checklist

Using the free + shipping book funnel model allows you to monetize your
leads quickly so in your book funnel you should have 1-3 one time offers
or upsells related to your book that will make your prospects life easier,
help them get results faster and offers them advanced training.

Some possible funnel combinations are:

Free + Shipping Book > $27 Order Bump > $97 Offer > $197 Offer
Free + Shipping Book > Webinar > High Ticket Offer/ Coaching
Free + Shipping Book > Survey > Consultation > High Ticket Offer /

Coaching

1 Have you decided on your book funnel combination?
2 Have you created the rest of the pages in your funnel?
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series for after someone buys your
book?
5 Have you created a cart abandon campaign for those who start the
checkout process but don’t buy?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

Contact me if you don't want to do this yourself

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The Self-Publishing Writer’s Checklist 11 – The Book Publishing Funnel

The giveaway book funnel is where you give away your book 100% free as an eBook. Giving away our products for free doesn’t instinctively feel like good business sense but when you’re selling books, you need good reviews and one way to get them is to practice “Giver’s Gain”. Ask for reviews in exchange for free books.  While not always recommended,  it can be a great way to generate lots of leads fast.Remember to send your customers on to publications that are not free. 

 You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name:                                             Date:

                                                                                                               Yes                   No

Giveaway Landing Page Checklist

1 Have you created your book Landing page / sales page?
2 Does your landing page have a benefit driven headline?
3 Does your landing page have a 3d image of your book?
4 Does your landing page have benefit rich bullets?
5 Does your landing page have testimonials?
6 Does your landing page have an “About the Author” section?
7 Does your landing page have a bio photo of you?
8 Does your landing page have multiple clear call to actions (CTAs)?
9 Have you linked landing page with your autoresponder?
10 Have you created your book list in your autoresponder?

Giveaway Thank You/Download Page Checklist

1 Have you created a thank you page (for after someone opts in)?
2 Have you inserted a security measure to ensure that only people who
enter a valid email address will get your book?
You can do this by having both a thank you page and a download page.
The thank you page confirms their request and lets them know the link to
the book has been sent to their inbox. In your first follow up email you then
link to a separate download page where they can download your book. 
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series after someone requests
your book?
5 Have you bridged in the next step in your sales process?
6 Have you made your new leads an irresistible offer (paid offer) to monetise
them?
7 Have you offered them a physical copy of the book (paid offer)?
8 Have you stacked your giveaway funnel with other paid offers to monetise
those leads?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

Contact me if you don't want to do this yourself

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The Self-Publishing Writer’s Checklist 10 – Book Online Advertising

 

 You can and should advertise your book online to make more book sales. As self-publishing writers we have many options available for marketing our books online. 

You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

If you want to start at the beginning, you can find Checklist 1 here.

  

Project Name: _____________________        Date: _____________
                                                                                                                                       Yes                No

Pre-Advertising Checklist

1 Have you your advertising assets (images, baseline copy etc.)?
2 Have you decided where you are sending people (website vs Amazon)?
3 Have you set a Macro level budget and targets for your campaign?
If you have a book funnel send to your funnel, if you don’t simply send
them to Amazon. Bear in mind, tracking of sales will be harder of you’re
just sending them to Amazon.

Facebook Ads

1 Have you setup a Facebook ad campaign for your book?
2 Have you installed your Facebook Pixel and created audiences?
3 Have you chosen your campaign goal?
4 Have you targeted people interested in your book topic?
5 Have you chosen people interested in pages/influencers related to your
book topic?
6 Have you layered your targeting to get more specific?
7 Have you setup multiple ads and ad campaign to split test different
angles?
8 Have you layered your targeting to get more specific?

Twitter Ads

1 Have you setup a Twitter Ad Campaign?
2 Are you targeting people based on interests related to your book topic?
3 Are you targeting your own followers?
4 Are you targeting followers of influencers related to your book topic?
5 Are you targeting Hashtags?
6 Have you installed the Twitter tracking pixel on your site?

Google Ads

1 Have you setup a Google Ad Campaign for your book?
2 Have you installed the Google Tracking Pixel on Your site?
3 Have you done keyword research related to your book and book topic?
4 Have you grouped together keywords and set up ad campaigns for each
group?
5 Are you targeting your own business name, your own name and book
name?

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

Contact me if you don't want to do this yourself

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The Self-Publishing Writer’s Checklist 9 – Amazon Advertising

It makes sense to advertise to the people who enter your marketplace so this is why advertising on Amazon for self-publishing writers is crucial. It’s a simple process, particularly when you follow this checklist. 

If you’re only stumbling across this series of posts now you can go back to the beginning and start at #1 on this page.

And rememberyou can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll be able to download immediately. 

Advertising on Amazon

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

Contact me if you don't want to do this yourself

13 + 6 =

The Self-Publishing Writer’s Checklist 8 – Kindle Upload

Regardless of how you want to consume your books, Kindle, and ebook readers in general are hugely popular. 

Project Name: ___________________________________________  Date: ___________________________
                                                                                                                                                                      Yes      No

1. Choose Create New Title
2. Choose Kindle eBook
3. Choose Language
4. Enter Your Book Title
5. Enter Your Book Subtitle
6. Enter Series Information (if applicable)
7. Enter Edition Number (if applicable)
8. Enter Author Information
9. Enter Contributor Details (if applicable)
10 Enter Book Description (use back cover copy as description)
11 Enter Publishing Rights (Your Own Work or Public Domain Work)
12 Enter Up to 7 Keywords for your Book – use long-string keywords
13 Set Your Categories and Age Ranges
14 Set Your Release Date

Kindle eBook Content

1 Choose Whether or Not You’ll Enable Digital Rights Management.
2 Upload Your Kindle Ready File (ePub format is best)
3 Upload Your Kindle Cover (only front cover is needed)
4 Launch the eBook Previewer
5 Optional: Enter ISBN number and Publisher

Choose Kindle Pricing

1 Choose whether or not you’ll enrol in KDP Select.
With KDP Select, you can reach more readers, earn more money, and
maximize your sales potential. To enter the Kindle Storyteller contest, your
eBook needs to be enrolled in KDP Select. Learn more about KDP Select:
https://kdp.amazon.com/en_US/help/topic/G201541150

2 Choose Your Territories (countries)
3 Choose Royalty Pan (35% OR 70%)
4 Set Your Pricing
5 Choose Whether or Not You’ll Enrol in Kindle Matchbook
Give customers who purchase your print book from Amazon the option to
purchase your Kindle eBook for $2.99 or less. Learn more about
Matchbook: https://kdp.amazon.com/en_US/help/topic/G201293540
6 Choose Whether or Not You’ll Allow Book Lending
7 Either Publish Live or Save as Draft

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

Contact me if you don't want to do this yourself

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