The Self-Publishing Writer’s Checklist 12 – Free Plus Shipping Funnel

Buying items for ‘free’ and only paying for shipping is increasingly being used by marketers. If you’ve got a paperback book it’s a great way to get it out there and hopefully get reviews. Of course, you will have to pay the cost of printing yourself. 

You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name: _________________________________  Date: _____________________

The Free Shipping Book Funnel checklist is arguably the best book funnel type to use as it allows you to attract buyer leads. Your leads will get your book for free, but they pay for the shipping and handling.

Free + Shipping Funnel Pre-Sell Checklist

1 Have you books ready to be shipped?                                                                                Yes                      No
2 Will you be sending the books yourself?
3 Will you be using a book fulfillment company?
4 Have you your lift letter done (letter to be sent with book)?
Free + Shipping Sales Page / Order Page Checklist
1 Have you created your book sales page/order page?
2 Does your sales page have a benefit-driven headline?
3 Does your sales page have a 3d image of your book?
4 Does your sales page have benefit-rich bullets?
5 Does your sales page have testimonials?
6 Does your sales page have an “About the Author” section?
7 Does your sales page have a bio photo of you?
8 Does your sales page have multiple clear calls to actions (CTAs)?
9 Dies your sales page have a high-quality video?
10 Have you linked the sales page with your autoresponder?
11 Have you created your book list in your autoresponder?
12 Have you linked your book order form to your merchant account?
13 Have you included an irresistible order form bump?

Free + Shipping Book Funnel Checklist

Using the free + shipping book funnel model allows you to monetize your
leads quickly so in your book funnel you should have 1-3 one time offers
or upsells related to your book that will make your prospects life easier,
help them get results faster and offers them advanced training.

Some possible funnel combinations are:

Free + Shipping Book > $27 Order Bump > $97 Offer > $197 Offer
Free + Shipping Book > Webinar > High Ticket Offer/ Coaching
Free + Shipping Book > Survey > Consultation > High Ticket Offer /

Coaching

1 Have you decided on your book funnel combination?
2 Have you created the rest of the pages in your funnel?
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series for after someone buys your
book?
5 Have you created a cart abandon campaign for those who start the
checkout process but don’t buy?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

The Self-Publishing Writer’s Checklist 11 – The Book Publishing Funnel

The giveaway book funnel is where you give away your book 100% free as an eBook. Giving away our products for free doesn’t instinctively feel like good business sense but when you’re selling books, you need good reviews and one way to get them is to practice “Giver’s Gain”. Ask for reviews in exchange for free books.  While not always recommended,  it can be a great way to generate lots of leads fast.Remember to send your customers on to publications that are not free. 

 You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

 

If you have any questions or comments drop me a note below and I’ll be delighted to hear from you. 

 

Project Name:                                             Date:

                                                                                                               Yes                   No

Giveaway Landing Page Checklist

1 Have you created your book Landing page / sales page?
2 Does your landing page have a benefit driven headline?
3 Does your landing page have a 3d image of your book?
4 Does your landing page have benefit rich bullets?
5 Does your landing page have testimonials?
6 Does your landing page have an “About the Author” section?
7 Does your landing page have a bio photo of you?
8 Does your landing page have multiple clear call to actions (CTAs)?
9 Have you linked landing page with your autoresponder?
10 Have you created your book list in your autoresponder?

Giveaway Thank You/Download Page Checklist

1 Have you created a thank you page (for after someone opts in)?
2 Have you inserted a security measure to ensure that only people who
enter a valid email address will get your book?
You can do this by having both a thank you page and a download page.
The thank you page confirms their request and lets them know the link to
the book has been sent to their inbox. In your first follow up email you then
link to a separate download page where they can download your book. 
3 Have you created your book download page?
4 Have you created a 5-7 follow up email series after someone requests
your book?
5 Have you bridged in the next step in your sales process?
6 Have you made your new leads an irresistible offer (paid offer) to monetise
them?
7 Have you offered them a physical copy of the book (paid offer)?
8 Have you stacked your giveaway funnel with other paid offers to monetise
those leads?

 

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

The Self-Publishing Writer’s Checklist 10 – Book Online Advertising

 

 You can and should advertise your book online to make more book sales. As self-publishing writers we have many options available for marketing our books online. 

You can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll have them by return. 

If you want to start at the beginning, you can find Checklist 1 here.

  

Project Name: _____________________        Date: _____________
                                                                                                                                       Yes                No

Pre-Advertising Checklist

1 Have you your advertising assets (images, baseline copy etc.)?
2 Have you decided where you are sending people (website vs Amazon)?
3 Have you set a Macro level budget and targets for your campaign?
If you have a book funnel send to your funnel, if you don’t simply send
them to Amazon. Bear in mind, tracking of sales will be harder of you’re
just sending them to Amazon.

Facebook Ads

1 Have you setup a Facebook ad campaign for your book?
2 Have you installed your Facebook Pixel and created audiences?
3 Have you chosen your campaign goal?
4 Have you targeted people interested in your book topic?
5 Have you chosen people interested in pages/influencers related to your
book topic?
6 Have you layered your targeting to get more specific?
7 Have you setup multiple ads and ad campaign to split test different
angles?
8 Have you layered your targeting to get more specific?

Twitter Ads

1 Have you setup a Twitter Ad Campaign?
2 Are you targeting people based on interests related to your book topic?
3 Are you targeting your own followers?
4 Are you targeting followers of influencers related to your book topic?
5 Are you targeting Hashtags?
6 Have you installed the Twitter tracking pixel on your site?

Google Ads

1 Have you setup a Google Ad Campaign for your book?
2 Have you installed the Google Tracking Pixel on Your site?
3 Have you done keyword research related to your book and book topic?
4 Have you grouped together keywords and set up ad campaigns for each
group?
5 Are you targeting your own business name, your own name and book
name?

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

The Self-Publishing Writer’s Checklist 9 – Amazon Advertising

It makes sense to advertise to the people who enter your marketplace so this is why advertising on Amazon for self-publishing writers is crucial. It’s a simple process, particularly when you follow this checklist. 

If you’re only stumbling across this series of posts now you can go back to the beginning and start at #1 on this page.

And rememberyou can copy and paste the checklist below or if you’d like the full list of 18 checklists in printable (PDF) format, just send me your email address below and you’ll be able to download immediately. 

Advertising on Amazon

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!

The Self-Publishing Writer’s Checklist 8 – Kindle Upload

Regardless of how you want to consume your books, Kindle, and ebook readers in general are hugely popular. 

Project Name: ___________________________________________  Date: ___________________________
                                                                                                                                                                      Yes      No

1. Choose Create New Title
2. Choose Kindle eBook
3. Choose Language
4. Enter Your Book Title
5. Enter Your Book Subtitle
6. Enter Series Information (if applicable)
7. Enter Edition Number (if applicable)
8. Enter Author Information
9. Enter Contributor Details (if applicable)
10 Enter Book Description (use back cover copy as description)
11 Enter Publishing Rights (Your Own Work or Public Domain Work)
12 Enter Up to 7 Keywords for your Book – use long-string keywords
13 Set Your Categories and Age Ranges
14 Set Your Release Date

Kindle eBook Content

1 Choose Whether or Not You’ll Enable Digital Rights Management.
2 Upload Your Kindle Ready File (ePub format is best)
3 Upload Your Kindle Cover (only front cover is needed)
4 Launch the eBook Previewer
5 Optional: Enter ISBN number and Publisher

Choose Kindle Pricing

1 Choose whether or not you’ll enrol in KDP Select.
With KDP Select, you can reach more readers, earn more money, and
maximize your sales potential. To enter the Kindle Storyteller contest, your
eBook needs to be enrolled in KDP Select. Learn more about KDP Select:
https://kdp.amazon.com/en_US/help/topic/G201541150

2 Choose Your Territories (countries)
3 Choose Royalty Pan (35% OR 70%)
4 Set Your Pricing
5 Choose Whether or Not You’ll Enrol in Kindle Matchbook
Give customers who purchase your print book from Amazon the option to
purchase your Kindle eBook for $2.99 or less. Learn more about
Matchbook: https://kdp.amazon.com/en_US/help/topic/G201293540
6 Choose Whether or Not You’ll Allow Book Lending
7 Either Publish Live or Save as Draft

The Self-Publishing Writer's Checklist

I’m using these lists myself and they’re absolutely chock-a-block with valuable information. Enjoy!